Artistic Elements of a Logo

Your job today is to review the artistic elements of your logos from the past few classes. Instead of looking at how they function we are now going to look at how they are made. We will discuss each of these with the Nike Logo and then you will do the same with your groups logos. 

Creative Art Rubric Name:

Looking For	Level 1	Level 2	Level 3	Level 4
Visual Flow	Can't tell what is happening in the work. Jarring colours or images	Hard to tell what is the purpose of the work Some distracting colours	Easy to look at images and words compliment each other	Great flow all the elements work together to highlight each other
Contrast	Colour differences and choices do not work together	Some colour differences and choices do not work together	Colour differences and choices work together	Excellent colour differences and choices.
Creativity	Copied design from another source. Used same or similar colours	Somewhat of an original idea/design with some new colours	Mostly original idea/design with new colours	Completely original idea/design with new colours
Focal Point	Can not tell what the main focus of the work is.	Hard to tell what is the main focus of the work	Easy to look at main visual draws attention	Main visual draws the viewer in
Typesetting	Words are hard to find or read. Or Words take away from artwork	Some struggle to find or read words Or Words distract away from artwork	Readable words that do not take away from the artwork	Any included words enhance artwork and draw viewer into art work.